Find a suitable product
Help an assistant search by a customer’s needs and read the relevant product details.
An additional service for SEO & AEO agencies
Help AI use the website.
Offer WebMCP setup.
WebMCP gives AI assistants clear actions they can use on a website. Your agency can offer to set up and test those actions as the next step after helping a client get found.
An example: checking an appointment
The customer asks
“What appointments are available on Tuesday?”
The assistant uses
The website’s availability tool.
WebMCP tells it what information to provide and how to get the available times.
The customer receives
A list of available times.
Checking availability does not book an appointment.
What you can build for a client
Start with one useful customer task.
Choose something the website already offers. Then give supported AI assistants a clearer way to use it.
Check available times
Let an assistant check appointments or services before the customer chooses.
Prepare a quote request
Help an assistant gather the right details before the customer sends an enquiry.
Package it as a paid project
Your agency brings the client.
The report helps define the work.
Offer WebMCP setup alongside your SEO or AEO work. Agree a useful task, implement the connection and show your client what was tested.
Use your own developer or work with us on technical delivery. Your agency sets the client scope and price.
What a first project can include
Choose one customer task
Build the website connection
Test it with a supported AI assistant
Show what worked and what still needs a person
Agree when to check it again
Keep the promise clear
Finding a setup is different from testing it.
01
The scan finds signs
We look for signs that WebMCP has been added to the page. That gives your team something to review.
02
Your team checks the tools
A supported browser is needed to check that the tools actually appear and can be used.
03
You test the customer task
Try the agreed task and record the result before telling the client it works.
WebMCP is optional and still developing. It works with compatible browsers and assistants. A website can be useful to AI without it.
View technical details for your developer
WebMCP is a proposed web standard with JavaScript tool definitions and annotated HTML forms. Chrome currently offers an origin trial. Feature-detect the API, define and validate inputs, and retain the application’s existing permissions.
Source detection does not prove runtime registration. Registration does not prove task completion. Record the browser version, page state, inputs, expected output and observed result for a functional test. Preserve user confirmation for actions such as bookings and purchases.
The getAIlisted report can expose its current audit as read-only tools in compatible browsers, using the same access permissions as the application.
Official Chrome WebMCP documentation ↗Questions from agencies
Is this another SEO tool?
It adds to SEO and AEO. Those services help a business get found. WebMCP can help a compatible AI assistant use the website once it gets there.
Does every client need WebMCP?
No. Start with a useful customer task. Clear information and working forms may be enough. Add WebMCP where a tested connection helps.
Can we charge for setting it up?
You can offer setup and testing as a separate project. Agree the work and price with your client, and be clear about which browsers and tasks you will test.
Find the next service to offer your client.
Scan their website. Show what to improve. Turn the report into a clear work plan.